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As a Senior Digital Designer at SBM, I had the opportunity to contribute to Priceline’s brand evolution, collaborating closely with the Art Director to develop assets for the broader design team. During my two-year contract, I played a key role in ensuring creative direction was effectively implemented, refining concepts to create flexible, robust templates that could be seamlessly applied across various digital platforms.

My role also involved image retouching and leveraging AI to enhance product presentation. Beyond InDesign, I worked on promotional and conference videos, storyboarding, TVCs, and animation in After Effects, while also providing support for print, packaging, and promotional materials. It was a rewarding experience that combined creativity with strategic execution across multiple mediums.

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